ABRF Web site Retargeting Options

Intelligent Marketing Starts Here

ABRF is pleased to introduce a powerful new option for corporate partners who work with the core facilities community. Through web site retargeting, your company will reach the wider ABRF web site audience, currently over 3500 unique viewers each month. 

You can share timely information on new products and services to collect contact information for interested viewers for follow-up.

The ABRF web site retargeting platform, powered by Feathr , includes detailed reporting on the results of your efforts, including where your viewers are located, the volume of views and click-throughs, to measure the effectiveness of different messages you share with the ABRF audience.

The ABRF Media Kit includes more details on the benefits of retargeting and the packages available through ABRF.  

How Does It Work?

A potential customer visits any ABRF website - the campaign is activated, and viewers are now “cookied” to allow for your brand’s ads to be displayed on other sites. 

Your ads are served to potential customers’ computers and devices on thousands of websites they visit in their normal online daily browsing. 

Engage with customers and new prospects leading up to, during and after ABRF 2021 Annual Meeting with custom retargeting campaigns. 

365- Day Exposure and Engagement

Engage with customers and new prospects leading up to, during and after ABRF 2021 Annual Meeting with custom retargeting campaigns. 

PRE-EVENT

  • Build brand awareness
  • Drive booth traffic
  • Promote event activity

 POST-EVENT

  • Send event follow up
  • Nurture leads
  • Offer special incentives

 YEAR-ROUND EXPOSURE

  • Keep your brand top-of-mind
  • Earn steady leads all year

Below is an example of how your ads may be included on the ABRF website: